Turning your hobby into Cash – Part 5

We’re now up to part 5 in our series about mums that have made money from their hobbies.  Today’s post is provided by Chelle McCann from Social Sparkle
1) What is your hobby?
Blogging, tweeting – love anything social media
2) Was this a hobby you started when you became a mother or something you have always done?
It started when I was pregnant, I wanted to read honest things about pregnancy as well as document my own pregnancy
3) What motivated you into monetising your hobby?
It was being sponsored to attend The Business Mums summit by Cara from Snoozeshade. I had reviewed her product on my blog and she obviously saw a spark in me and how I would develop
4) How did you develop your hobby into something more?
I started doing little bits of social media work on the back of the summit. I knew I had developed my blog into a place where people wanted to come and read, comment and interact so after approaching someone I had reviewed for to trial my idea I thought I may see if my blogging skills could work for small business.
5) Do you consider what you are doing now to be a business or a self-funding hobby?
It is now a business, I launched as Social Sparkle in 2012 after freelancing with my hobby for over a year.
6) What do you gain from this venture?
I am now a company director doing what I love. It has meant I can work from home around my daughter. I also give other bloggers work too. I generally use parent bloggers that freelance to support all of my clients.
7) Who is your target audience/customer?
Small business that want and don’t mind flexible support. 50% is parent based clients, 20% is outsourced marketing clients, SEO  and design. Because we are not a big agency and we bring in different strengths means we can give the customer value for money – in return they know we work flexibly around childcare and sometimes out of the normal office hours.
8) What advice would you give to another Mum who was thinking about turning a hobby into something more?
Just go with your gut instinct and don’t be afraid to take risks!
9) How do people contact you/find out more about your businesses?
I am contactable on chelle@socialsparkle.co.uk or 07534705188

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